3 Surprising SEO Hacks for Writers Who Despise SEO.
So, you are a writer. All you do is write; all you love is writing.
But the big question is, for whom are you writing? How did you know they would wish to read “such content” that you have been busy writing for hours, days, weeks, or even years?
Well, that is where Search Engine Optimization (SEO) comes in. Yes, the dreaded SEO, the one many writers hate.
All writers, I include ‘love to hate’ SEO because it sometimes just creates writer’s block.
Every time I do serious SEO research before I start writing, I get jammed in the head, wondering where and how to place the keywords. How many times is should mention the specific keywords, how to avoid keyword stuffing, and such stuff. These things are a bummer to any writer.
But if you ignore these fundamental SEO strategies, your writing will be ignored by the search engine and thus will never reach your intended readers.
So, what is the way out?
It would help if you found a balance between writing for Google and writing for your audience.
But how do you strike a balance between writing for people and writing for the Search engine bots? Well, don’t worry, you are in the right place. If you are like me (you hate SEO and all its zillion of complicated algorithms), then all you need are these
three surprisingly simple SEO hacks that will help you grab the attention of your audience and keep them coming.
Let’s jump in…
Hack #1: Write First & Fast
The first simple hack for writers who despise SEO (like me) is first putting your words on paper or laptop, whichever gadget you are using. All you need to do is to put your thoughts down. When you are doing the first draft, you should not worry about SEO.
Yes, you must research and find what your audience is searching for and list the necessary keywords that you are supposed to target. But don’t keep looking at the list of keywords while writing. NO. That will slow you down.
You should write your content in a free and flowing manner; write for human beings first. Then after that, you can go through the content and “fix” the keywords where necessary by following the basic SEO principles. For instance:
- Have your keyword mentioned in the first 150 words of your content.
- Use synonyms and other variations of the keyword.
- Avoid keyword stuffing.
- Mention your keyword in the closing remarks of your article.
Hack #2: Put your audience first
As I mentioned earlier, you should write to your audience first. Then the engines will come next, or maybe last.
Here is what I mean…If you hate SEO or don’t want to get into the complicated SEO research mumbo jumbo, stick to what you can do best. Writing a piece that your audience cannot resist.
How do you do that?
- First, your title should follow all the minimum blogging requirements. Have a catchy title that your audience cannot resist.
- Research what exactly is worrying your audience.
- Look at forums and boards at how the audience are expressing their frustrations and what is keeping them awake at night.
- Then write using the words they use to express their frustration.
If you follow the above points to the latter, you will not need to worry about SEO. Instead, the engagement of your audience with your content will in itself signal the search engines to come over and see what a good and compelling piece of writing looks like.
Hack #3: Outsource
This may not sound like a hack; it is more of running away from your troubles. But yes, it helps very much to concentrate on your 20%. Remember the 80:20 rule?
You may be stretching yourself to understand some SEO concepts deeply, at the expense of what you are good at. Concentrate on what you are good at, which is writing. That way, all you will need is the basic concept of SEO and a good expert to guide you through after you have finished writing your piece.
In summary, all you have to is to put your ideas on paper first and worry about optimizing for search engines later on.
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